liril soap commercial

How Alyque Padamsee created the Liril – the iconic ad …

17/11/2018·Karen Lunel - the original Liril Veteran ad maker and theatre personality Alyque Padamsee died Saturday at the age of 90. Padamsee was the former Chief Executive of advertising firm Lintas in India and helped it to become one of the top creative agencies in the country. He later became the regional coordinator for Lintas in South Asia.

Marketing Strategy For Liril | PDF | Brand | Marketing Strategy

To frame marketing strategy to increase the market share of Liril brand (HUL) from 1% to 3% in India by the end of 2012. [LIRIL: Liril is a popular brand of soaps owned by FMCG major Hindustan Unilever Limited (HUL). It basically caters to a premium market where customers prefer a high quality bathing soap providing freshness.] Industry Analysis 1.





40 Years Ago and now: The Liril showed how to target a

16/10/2014·A having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run. In commercial after commercial, the Liril -- from the …

Liril soap brand has followed the same theme

28/07/2015·Hotties in TV Commercials Last updated on - Jul 28, 2015 View Gallery From Start 10 / 25 Liril soap brand has followed the same theme for almost a decade, where a is shown taking bath in a cascade under the waterfall. They have used several models till now, and the current Liril is Brazilian. Read More

History of Liril | PDF | Personal Hygiene Products | Soap - Scribd

Download now of 1 LIRIL SOAP HISTORY The soap was manufactured by Hindustan Lever Limited in India. Most of their ads are woman bathing in rains or under a waterfall. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant , called Liril Orange Splash in India in 2004.

From Liril to Lalita ji: How Alyque Padamsee Changed the

17/11/2018·In the late 70s the ad of Liril soap, conceptualised by Padamsee, took India by storm. The jingle 'La Lalalala la la la la' was hard to forget. The in the ad, Karen Lunel, became an overnight star and is still identified as 'the Liril '.

Venus Soap

WHITE LEMON Bask in the freshness of lemon and the goodness of natural cream. FEATURES Moisturising Nourishing Cleansing EXOTIC CREAM Take your senses on a magical aromatic ride of exotic cream. FEATURES Moisturising Nourishing Cleansing NATURAL CREAM Rejuvenate with a rich blend of mango and almond. FEATURES Moisturising Nourishing Cleansing

Relaunch of Liril soap brand by Hindustan Unilever- Case Study

15/07/2015·Liril, the marble green soap created waves in the market 40 years back when the model cum Air India air hostess Karen Lunel wore a swimsuit and danced for the catchy jingle under a cascade. Alpana Parida, the President at DY Works, a brand consultancy firm claimed that it is an iconic ad in the memory of Indian advertisements.

Backstory: When Karen Lunel Launched A Thousand Lirils

22/11/2021·A model in a bikini, cavorting under a waterfall wasn’t about a new soap but about an attitude and a worldview. Liril, the soap, went on to become a monstrous hit and Karen Lunel with her electrifying smile swept her way to collective oohs with a heady mix of freshness and sheer energy. The accompanying jingle — 'La, lalala, la, la, la' — became the sound of a new …

Marketing Strategy For Liril | PDF | Brand | Marketing Strategy

Marketing Strategy for Liril Soap in India By 1. Abhishek Tandon (2009A08) 2. Jerrin Jacob (2009A18) 3. Kumar Mithilesh (2009A44) 0 Objective To frame marketing strategy to increase the market share of Liril brand (HUL) from 1% to 3% in India by the end of 2012.

History & Marketing Strategies of Liril Brand - brandyuva.in

The first commercial of Liril was iconic and groundbreaking. The latest Liril commercial features a Brazilian model that can be seen frolicking under the waterfall while the same Liril …

Lyril case study - SlideShare

04/10/2015·CASE SUMMARY • Liril, an expressive brand, positioned as freshness soap occupied about 14% in the mid 1980s in the Indian Toilet Soap industry. The main target …

Iconic Liril ad with bikini and waterfall is back! Watch it here

15/07/2015·What was so special about the Liril ad? It was the ‘Liril ’ Karen Lunel – the smiling dancing under a waterfall in a green bikini (the soap’s colour) but not looking cheap. She did...

Liril Soap: Benefits, Ingredients, and Variants - 365 gorgeous

07/10/2020·Liril original signature soap has a citrus fragrance which refreshes the mind and body instantly after application. The other variants come with amazing fragrances, too. The …

Soap commercials through the years | Philstar

25/05/2002·The commercial featured movie actress Vilma Valera taking a shower and the camera showed her – with each scene in close-up – soaping her naked back, arms and legs. A long shot (supposedly from...

Backstory: When Karen Lunel Launched A Thousand Lirils

22/11/2021·Liril, the soap, went on to become a monstrous hit and Lunel with her electrifying smile swept her way to collective oohs with a heady mix of freshness and sheer energy. The accompanying jingle — ' La, lalala, la, la, la ' — became the sound of a new India where some of the inhibitions of old were being thrown out of the window.

Liril 2000 Soap Bar, 75g - Amazon

Liril Lemon & Tea Tree Soap, Maintains Oil Balance For Fresh And Moisturized Skin, Buy 3 (125 g each) & Get 1 Free (75 g) 3,940 1 offer from ₹254.00 Product details Product Dimensions ‏ : ‎ 5.3 x 8.6 x 2.8 cm; 75 Grams Date First Available ‏ : ‎ 10 July 2015 Manufacturer ‏ : ‎ Hindustan Unilever Ltd ASIN ‏ : ‎ B011C1XSIQ

Iconic Liril ad with bikini and waterfall is back! Watch it here

15/07/2015·What was so special about the Liril ad? It was the ‘Liril ’ Karen Lunel – the smiling dancing under a waterfall in a green bikini (the soap’s colour) but not looking cheap. She did...

Lyril case study - SlideShare

04/10/2015·CASE SUMMARY • Liril, an expressive brand, positioned as freshness soap occupied about 14% in the mid 1980s in the Indian Toilet Soap industry. The main target segment was Indian women owing to their desire to become more expressive and free.

40 Years Ago...and now: Liril showed how to target a …

15/10/2014·A having fun under a waterfall with a Liril soap for company hardly changed during the campaign's 35-year run. In commercial after commercial, the Liril - from the …

40 Years Ago and now: The Liril showed how to target a state …

16/10/2014·The Liril , conceived in 1974 by ad agency Lintas (now Lowe Lintas & Partners), and discontinued in 2009, is quite simply an audio-visual treat. A having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run. In commercial after commercial, the Liril -- from the original model Karen ...

Venus Soap

WHITE LEMON Bask in the freshness of lemon and the goodness of natural cream. FEATURES Moisturising Nourishing Cleansing EXOTIC CREAM Take your senses on a magical aromatic ride of exotic cream. FEATURES Moisturising Nourishing Cleansing NATURAL CREAM Rejuvenate with a rich blend of mango and almond. FEATURES Moisturising Nourishing Cleansing

Buy Liril Lemon & Tea Tree Soap, Maintains Oil Balance ... - Amazon

Liril Lemon & Tea Tree Soap, Maintains Oil Balance, Removes Germs For Fresh And Moisturized Skin, 125 g Visit the Liril Store 315 ratings | 6 answered questions -20% ₹5200 (₹41.60 /100 g) M.R.P.: ₹65.00 Inclusive of all taxes Save Extra with 2 offers Bank Offer (3): 10% Instant Discount up to INR 500 on Federal Bank Cards. Minimum Tr…See All

Liril - Term Paper

The hottest ad in the early 80’s used to be of the LIRIL drenched under the falls wearing only bikini. The ad was all about waterfalls, abundant water and the splashing about in total abandon singing “la…la la la laaa..”. The first liril ad was a masterpiece of its own calibre, a product of Alyque Padamsee’s imagination.

History & Marketing Strategies of Liril Brand - brandyuva.in

The first commercial of Liril was iconic and groundbreaking. The latest Liril commercial features a Brazilian model that can be seen frolicking under the waterfall while the same Liril jingle plays in the background. This is the latest commercial after several years when HUL completely stopped making commercials to save costs.

History of Liril | PDF | Personal Hygiene Products | Soap - Scribd

LIRIL, the well known HLL brand captures 2.5 % of the market share. Since decades anybody watching the advertisement for Liril soap could see only a romancing with water which was considered to be a sign of freshness. That was how Liril has being positioned since ages in the minds of the consumers. The lime concept of Liril had made home ...